SEO (search engine optimization) is a highly-debated topic when it comes to search marketing. Some say that SEO is dead, some say it’s a matter of math, and the vast majority of SEO companies, small businesses, and individuals have a huge misunderstanding of how SEO works and even what SEO is. The biggest challenge with SEO boils down to a common problem with human nature: patience. Successful growth in the SERPs (search engine rank positions) is about a long-steady effort towards improving the quality of your site, not a magical switch you can flip to suddenly rank #1. And yet, most search engine optimization companies try and convince their prospective clients that the latter is possible.
A strong, steady effort in SEO will get you to the goal with a lot more force and staying power.
Our way of doing search engine optimization for small business is different than what you get from most SEO companies. We offer no guarantees, no fixed-price “cheap SEO packages,” and no tricks to “game the system.” What we offer is sound advice focused on best serving your target market, a dedicated partner who actively works towards improving your ROI using only relevant and affordable SEO services, and the technical expertise to necessary to achieve these local SEO marketing goals. We achieve success by developing online marketing strategies that incorporate a variety of website SEO services and practices. Some of the many facets of our comprehensive SEO services list includes:
By being proactive and keeping your best interests in mind, we find that we have long-term success with most of our clients. We set reasonable goals (none of these “first page on Google” guarantees that usually fall flat on their faces) and work diligently to not only bring your website more traffic, but also increase conversions and customer satisfaction. One of the questions we always ask is, “would you rather have 1,000 visitors to your site with 0.5% conversion, or 100 visitors with 10% conversion?” By targeting the people that actually are interested in your products or services we generate long-term, satisfied customers and a reputation that is more likely to get you talked about online and elsewhere. Frankly, this sort of analysis is part of the core strategy implemented by any competent current organic SEO services provider.
One of our strengths is the time and effort we spend to understand your company, your products, and your services. How can we properly identify who you need to target online with your search marketing without having a good understanding of what it is you sell or do for your customers? We also take time to learn your company’s approach to business, so everything we do falls in line with your corporate culture and message.
After understanding your business, we have a better idea of what kind of keywords we need to target. Then we use various SEO tools to identify keywords ranging from highly-contested ones to under-used words that might provide a lot of opportunity if targeted. We generate a list and track all of the words and their variations so we can properly track the effectiveness of our work and make adjustments as necessary. We don’t have SEO services packages that charge per keyword. We’ll track as many keywords as necessary to properly maximize your targets.
Imitation is the highest form of flattery, right? We take a look at all of your strongest competitors and make sure to incorporate anything they are doing that is highly successful for them. Whether they are targeting certain keywords (or missing others we can take advantage of), using online ads, or listed in relevant directories, we’ll make sure that whatever works best for them, we eliminate their competitive advantage. We’ll also utilize this research to find opportunities that are not highly-contested and hone in on those targets.
You’ll hear often that great SEO has its roots in targeted content. This is very much true. Good content gets people interested; great content gets talked about (and shared). The core of SEO lies in content and interaction. It used to be just a matter of enough words on a page, and hitting the right keywords, but this isn’t the case any more with various search engine algorithm updates. Your content needs to make sense, be relevant to the targeted subject, and compel interaction. We focus on this with our writing: a useful article that people will share is a hundred times more valuable than a formulaic (often poorly-written) post that is written only to meet a word requirement. We’re also quite proficient at finding new angles to your products and services that you may have not even thought about.
We use modern SEO tools and website monitoring software to track the efficiency of our efforts. We track keywords, links, visits, behavior, errors and more, and will report to you regularly with what we are doing and how your site is performing. We can either set up daily reports or provide a monthly overview (or both) as required. We believe in openness and will make sure that you partner with us – you may have insight that we have overlooked when it comes to your business!
Of course, we wouldn’t be able to call ourselves SEO experts if we didn’t stay on top of the latest industry updates, trends and technology. We make sure we’re on top of what’s going on in the online world, and apply anything new or useful to our efforts with you. Often, you’ll see companies offering services (like link building, meta tags, etc) that really don’t apply these days. This is because they simply didn’t keep on top of the news, trends and updates. By partnering with us, you have a full-fledged SEO research team as well!
Most importantly, we pride ourselves in the relationships we have with our clients. We are in New Jersey and don’t outsource any of our work. We’re available by phone and email, and often in person, to make sure that we’re addressing your needs as often as need be. We never hide what we do for you, and we’ll be honest and do our best to offer sound advice to help your business efforts. When you partner with us, you hear from us very regularly, and never have a question as to what we’re doing for you. We look at all of our clients as long-term partners, not just the next paycheck, and we’ll do everything to make sure that we work well together for the long-haul – great SEO is a long process that can take quite some time to get to the top.
You may be a customer, but we’d prefer to think of you as a business partner. Our goal is to see your business grow and thrive online, and our focus is on lead generation and return-on-investment. We’ve been known to turn down money from prospective clients, when it was clear to us that the money could be better spent elsewhere. We can guarantee that when you work with us, our best interest isn’t in your money, but in your success. Don’t hesitate to contact us today to discuss your online marketing, and feel free to request a free SEO analysis to get an idea of where your site stands, and what can be done to make it work better for you.